Copywriting for the scientific and industrial markets involves more than creating content that engages, excites and persuades. It requires the ability to appeal to a wide variety of audiences, from the general public (B2C) to individuals with high levels of specialist knowledge (B2B).
I can create copy that helps you gain customers and close sales.
and other areas.
Have the knowledge, but not the words? Whether you're an engineer, technician, scientist or business owner, I can edit your copy to ensure that it is clear and compelling and sends the message you want to the audience you desire.
Want to spread the news of a scientific breakthrough or share your fascination with astrophysics, neuroscience, medicine, nanotechnology, genetic engineering or artificial intelligence? I clearly explain complex scientific material without sacrificing accuracy, so readers can understand the science and appreciate its significance to themselves and to society. I tailor my writing to the target audience, from researchers and science students to the average person on the street.
As a talented communicator who has had a deep interest in science from an early age, I bring something to science writing that scientists who happen to write do not. I don’t have to rely on dull, jargon-filled writing to provide accurate information. I can create enthusiasm for science in any audience.
Nature Soapbox Science - Playing Dumb - Does Being in a Group Setting Affect Your IQ?
Brain Blogger - What Make Us Moral?
Brain Blogger - Bullying - A Rational Choice
Medical Xpress: - Research shows breast cancer gene affects brain development
Medical Xpress: - Nitric oxide could make blood transfusions safer
Earthfacts.com - Climate Change History
Earthfacts.com - Neanderthals
Earthfacts.com - Age of the Universe
Animalfacts.net - Great Apes
Animalfacts.net - Dolphins
Animalfacts.net - Metamorphosis
Dreaming Life - What Happens When We Sleep and Dream?
Dreaming Life - Can Dreams Be Legal Evidence?
Dreaming Life - The Science of Out of Body Experiences
am a UK/US dual citizen, who writes and edits in British and American English
write website copy, news articles, landing pages, blog posts, marketing emails and more
am a member of the Association of British Science Writers (ABSW)
can make complex material accessible to any audience
have had my work published on Nature.com and other well-known science websites
wrote about the University of Leeds research on self-driving cars
have experience as a website content manager
spent more than 25 years in marketing roles
was a market research analyst at Aviva, the UK's largest insurance company
coordinated ad placements at Parade, the most widely read magazine in the US
am a Phi Beta Kappa university graduate
started university working toward a chemistry degree, but eventually obtained a degree in political science as I was especially interested in the political, cultural and ethical aspects of science
graduated with a minor (secondary concentration) in English literature
grew up in New York City and now live in a small town in East Yorkshire
+44 (0)7913 385 356